A few weeks ago, a fashion retailer approached me after spending over 150,000 SAR on social media advertising with limited results. After redesigning their campaign, we achieved a dramatic improvement in advertising efficiency.

Last month, a entrepreneur questioned me why his blog posts weren't producing any business opportunities. After examining his publishing plan, I identified he was making the same mistakes I see many Saudi businesses make.

Key approaches included:

• Collaborating with Saudi regional experts to identify actual search behavior
• Examining local competitors for query approaches
• Building a dual-language keyword matrix to capture all potential consumers
• Implementing regional linguistic differences instead of formal language

Through detailed analysis for a cuisine platform client, we found that advertisements shown between 9-11 PM dramatically exceeded those shown during traditional optimal periods, producing one hundred sixty-three percent greater conversion rates.

Successful methods included:

• Showcasing communal benefits rather than self-improvement
• Incorporating appropriate faith elements where suitable
• Modifying promotion language to match Saudi social expectations
• Producing different ad variations for different regions within the Kingdom

A few weeks ago, a merchant approached me after wasting over 300,000 SAR on ineffective paid advertising. After redesigning their approach, we generated a four hundred seventy-three percent improvement in return on ad spend.

Initiate by listing ALL your competitors – not just the major ones. Throughout our research, we discovered that our largest competitor wasn't the established brand we were tracking, but a new company with an innovative approach.

Essential features included:

• Mobile-first message presentations
• Touch-to-contact enhancements for voice-preferred users
• Application advertising for relevant searches
• Technology-adapted arrival locations

Last month, a merchant consulted me after wasting over 250,000 SAR on underperforming pay-per-click campaigns. After redesigning their methodology, we produced a five hundred thirty-seven percent improvement in return on ad spend.

For a travel customer, we identified that direct translation of their foreign queries produced extremely inefficient investment. After applying a regionally-specific keyword approach, their cost per acquisition dropped by over seventy percent.

Through extensive testing for a cuisine platform customer, we found that advertisements shown between 9-11 PM significantly exceeded those shown during traditional prime times, producing 163% greater conversion rates.

Recently, I witnessed as three rival companies poured resources into developing their operations on a particular social media platform. Their initiatives failed spectacularly as the medium proved to be a mismatch for our industry.

I currently utilize several tools that have significantly upgraded our competitor user-Friendly Arabic interfaces analysis:

• SEO tools to track other companies' search rankings
• Brand monitoring platforms to follow competitors' social activity
• Website analysis tools to track modifications to their websites
• Email capture to receive their promotional messages

Additional timing discoveries included:

• Lower bidding during worship moments with consistent conversion rates
• Increased response on non-workdays especially after evening prayers
• Seasonal variations requiring investment changes during cultural events
• Academic calendar effects on specific sectors

I use a basic tracker to monitor our rivals' rates adjustments every week. This has already enabled us to:

• Spot seasonal price reductions
• Notice product bundling approaches
• Understand their cost structure

I recommend classifying competitors as:

• Direct competitors (offering nearly identical solutions)
• Indirect competitors (with some overlap)
• Potential disruptors (new entrants with game-changing capabilities)

I invest at least 120 minutes each week reviewing our competitors':

• Online structure and user experience
• Blog posts and publishing frequency
• premier digital marketing services channels engagement
• User feedback and assessments
• Search strategy and performance

When I established my online business three years ago, I was certain that our distinctive products would be enough. I overlooked competitor analysis as superfluous – a choice that almost ruined my entire venture.