I use a simple tracker to record our competition's pricing modifications on a regular basis. This has already helped us to:

• Spot periodic promotion cycles
• Notice special offer approaches
• Grasp their value positioning

I still laugh when clients tell me they're using the "latest" digital marketing strategies but haven't revised their methods since 2022. The digital landscape has transformed completely in just the past 12 months.

A few months ago, an e-commerce client was suffering from a poor 0.8% conversion rate despite high visitors. After implementing the strategies I'm about to reveal, their sales percentage improved to 3.7%, producing a 362% growth in income.

Working with an technology store, we identified that their standard checkout flow was generating unnecessary friction for Saudi visitors. After implementing customized improvements, their cart abandonment rate reduced by over a third.

A few days ago, a restaurant owner in Riyadh lamented that his analyze business competitors wasn't visible in Google searches despite being popular by customers. This is a typical challenge I see with regional companies across the Kingdom.

Our studies has revealed that Saudi customers particularly value these credibility indicators:

• Physical presence address
• Local authorization symbols
• Clear refund procedures
• Riyal pricing with inclusive transportation fees

Essential components included:

• Native-speaking creators for each language
• Regional customization rather than direct translation
• Uniform company tone across both languages
• Tongue-appropriate SEO

With detailed analysis for a food delivery customer, we identified that campaigns presented between evening hours dramatically exceeded those shown during standard optimal periods, generating 163% higher sales.

A apparel company saw a substantial increase in handheld purchases after executing these optimizations:

• Reduced data entry
• Finger-optimized menus
• Simplified checkout process
• Improved speed periods

I advise categorizing competitors as:

• Main competitors (offering equivalent products/services)
• Peripheral competitors (with limited resemblance)
• Potential disruptors (new companies with game-changing potential)

When I established my retail business three years ago, I was certain that our distinctive products would stand out naturally. I dismissed competitor www.Ritej.com.tn analysis as unnecessary – a decision that nearly cost my entire company.

Successful methods included:

• Market studies with Saudi-specific statistics
• Executive interviews with notable Saudi authorities
• Success stories from local projects
• Webinars addressing locally-relevant issues

Last month, a store owner contacted me after wasting over 300,000 SAR on unsuccessful paid advertising. After restructuring their approach, we produced a four hundred seventy-three percent growth in return on ad spend.

Essential modifications included:

• Adding preferred Saudi transaction options like STC Pay
• Simplifying location information for Saudi places
• Offering Arabic localization throughout the checkout experience
• Showing arrival times tailored to Saudi regions

For a investment client, we implemented a information campaign about generational wealth that incorporated halal investment concepts. This material exceeded their previous generic investment tips by four hundred seventeen percent in interaction.

I currently employ several resources that have significantly improved our competitive research:

• Keyword trackers to track other companies' search rankings
• Brand monitoring tools to track rivals' social activity
• Site monitoring solutions to monitor modifications to their websites
• Newsletter subscription to get their promotional messages

Begin by identifying ALL your competition – not just the well-known ones. During our analysis, we found that our biggest competitor wasn't the well-known company we were monitoring, but a emerging business with an unique strategy.

I invest at least two hours each week reviewing our competitors':

• Online structure and UX
• Articles and content calendar
• Online platforms presence
• Client testimonials and ratings
• Search approach and performance

Not long ago, I observed as three competitors poured resources into expanding their business on a specific social media platform. Their initiatives failed spectacularly as the channel proved to be a poor fit for our sector.

Two quarters into our launch, our sales were disappointing. It wasn't until I accidentally a comprehensive report about our industry that I understood how oblivious I'd been to the competitive landscape around us.